Speaking Topic: Retail Therapy: How a Blended Value Brand Can Get Your Merchandise on Shelves & National TV

Josh Shaw is a seasoned entrepreneur, author and lecturer with over 15 years experience in launching, building andgrowing companies. He is recognized by his peers as a leader who understands how to develop people and companiesand identify unique opportunities to build global brands.Josh is currently the Founder and President of MISSION Athletecare™, the first of its kind Athlete-Engineered™ personalcare brand (www.MISSIONathletecare.com). Considered by many as the “Nike” or “Gatorade” of the personal careindustry, MISSION is the first categorical brand to deliver head-to-toe solutions for anyone and everyone living an athleticlifestyle – professional athletes to weekend warriors to soccer moms. A unique business model, MISSION Athletecare™was co-founded by top professional athletes including Serena Williams, Steve Nash, Mia Hamm, David Wright andCarmelo Anthony among others – and are all intimately involved in the business strategy, product development andmarketing of the brand. In less than 2 years, the company has quickly established itself as a true pioneer at theintersection of the multi-billion dollar industries of Sports and Personal Care.Josh was previously the Co-Founder and COO of GoSMILE, Inc., the first “Smile Beauty” company. Established in 2002,this first-to-market concept elevated the oral care industry to a prestige offering. Josh grew the company ten-fold over hisfive years running the company, and established GoSMILE as one of the fastest growth brands in the beauty andcosmetics industry.Prior to GoSMILE, Josh joined Student Advantage, a multi-media enterprise focused on aggregating and monetizing theteen and college demographic, as Co-founder in 1995. Under his leadership, the company grew from five employeesgenerating $400,000 in sales to over 500 employees generating nearly $100M in sales and went public in June of 1999.Josh’s diverse background includes being a competitor on Season 4 of “The Apprentice with Donald Trump” as well asthe author of Who Invented Lemonade?, a motivational story for children on the power of positive thinking. He serves onthe Board of Directors for MISSION, gloProfessional and Cultura Spas. He is actively involved with Autism Speaks andalso actively supports the American Cancer Society and St. Jude Children’s Hospital. Josh received his BS in Marketingand Finance from the University of Albany.Entrepreneurship is truly a family affair for Josh. His wife Melissa, a former dentist, founded Dressy Dribbles, Inc. afterbecoming a mom and realizing that affordable, fashionable and functional baby accessories were missing in the parentmarketplace. Josh and Melissa reside in Westchester, New York with two children, Ava, 5 and Jack, 3.